Director of Photography
Myeongje Kim

When I was meeting with the director about this project, he told me that I want it would be nice if the texture was a bit rough, the contrast was strong, and the sharpness and saturation were high.
When we used to shoot with a film camera before, if we shoot with Under-Exposure and then developed with the Pushing-Process, the contrast, saturation and texture will increase.

I told the director that in the case of the Alexa mini that I will be using in this project, I told the director that if I shoot with a sensitivity of ISO 1280, not ISO 800 which is the default sensitivity, I can create the texture and contrast, saturation effect similar to that the film developed with the Pushing-Process.

So, when I shot this commercial, I shot all the shots at ISO 1280, and I used Cooke Panchro Classic and Cooke S4i as lenses.
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