Client
애경 AEKYUNG AGE20's

Director of Photography
Myeongje Kim

Attractiveness of product shot.
I like to shoot people like Celebrity, but I also like to shoot products like cosmetics and cars.
Shooting products is a different pleasure than shooting a person.
It sometimes requires very precise work.
In order to shoot very small objects, we need special lenses and high-speed cameras. - I used Peri Scope Lens and Phantomflex 4K when I filmed this commercial. - And it takes a lot of research and effort to shoot these products, because such these commercials also use special effects. Sometimes when I looked at another product commercial. I wondered how it has made and then I had a lot of discussions with the special effects team. And it was a great joy to enjoy it when we developed it in our own way.
When shooting a product, you should focus on its material, texture, and lighting. Especially when lighting a product with reflective material, it is sometimes more important to use reflection than to turn it on. Sometimes the product being shot is surrounded by reflector like white foam board. The products of this ad were also made of various kinds of reflective materials, so it took a lot of time to express each texture.