Director of Photography
Myeongje Kim

When I shoot, I like the color temperature not being balanced.
Just as we can see fixtures of various color temperatures in our daily life, and observe that the color temperature of skylight and sunlight is constantly changing, I prefer to set the lighting so that the color temperature of the lights is contrasted even when shooting.

When lighting a realistic space, I think that if you set the lighting with a uniform color temperature, it is not realistic and there is no depth of the screen, so it doesn't look 3-dimensional.
So I always ask Gaffer to light it to create a contrast in the color temperature of the lighting.

This project is an Ad for an eco-friendly sanitary pad. So it was important to look clean. A simple way to make the screen look clear is to match the white balance between the camera and the light. However, I thought that it would be unrealistic, no 3-dimensional, and not fun in a realistic space if only lit up like that.

So, the lighting from outside the window was set to 5600K HMI lighting, and the model's portrait lighting was set to a warm color temperature of 3800K.
In addition to that, the actual skylight entered the room and also did not block sunlight directly entering the room, so I was able to create various color temperature contrasts in the space.

The color temperature of the camera was set to 4200K or 4600K and photographed. So, overall, the space feels clean, but the characters in it were not cold but were able to express a warm feeling.
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